CV

Implemented a complete UX/UI redesign of the app to improve user experience and increase engagement. This included redesigning the architecture from MVC to MVVM and protocols, using SOLID design principals.

Implemented a custom machine learning model using AWS SageMaker. This used background threading and required careful memory management.

Updated the revenue model from paid to a subscription based model, which involved moving existing users to a new subscription based app. This required setting up a custom subscription backend, with network calls on the client code to send and receive individual users subscription details, and receipt validation.

Implemented new frameworks, such as CleverTap and Tenjin, to help understand and plan the user journey, and to have attribution on running advertising.

Moved app content from client based to backend based using Strapi, and involved extensive use of setting up a custom RESTful API. This allowed us to update new content without the need for App Store updates.

Extensive A/B testing via Firebase such as subscription screen layout/wording, as well as testing product pricing for the highest return.

Worked in collaboration with Android developers to develop and update in tandem.

Worked closely with designers to adhere to Apple's Human Interface Guidelines and design principals.

Git version control, working closely with the team using feature branches, and code review on each pull request.

Continuous integration.

Wrote XCTest cases and UI testing cases using Fastlane Snapshot